ScottHermanFitness5 months ago

If GYMSHARK wants to be relatable to “REAL PEOPLE” then why not use real people instead of “Plus Size” models in their ads? At the end of the day GYMSHARK is still a fitness brand and the people representing the brand should be, to some degree, into fitness. They have over 4million followers guys. I’m sure they get messages daily from “average lifters” who might not be the most muscular or the leanest in the gym, but still hold dear the values that showcase their love for fitness and taking care of themselves. In my opinion going after “Plus Size” models is a cop out. To be a plus size model you have to STAY plus size to remain competitive and get work. This means, as much as they say they “exercise and eat right”, they are training to maintain a look that pays the bills. Not too fat, not too skinny. In all my years I have never worked with a client who didn’t see steady progression whether they trained twice a week or 6 days a week. Consistency drives results and working out to “stay plus size” (overweight) just makes zero sense to me. It’s a loaded subject and I’m sure I am going to catch hell from “Body Positive” activists. But if you actually WATCH the video, I think you’ll better grasp my stance on the subject. ------VIDEO LINKS------ (0:40) Nelly’s IG: instagram.com/p/CEpOxSBJnMY/ (5:43) Nelly’s Story: www.ditchthelabel.org/life-after-an-eating-disorder-with-nelly-london/ (10:40)- Sonny Interview(s) goodness.me/body/366944/sonny-turner-plus-size-model www.independent.co.uk/life-style/women/sonny-turner-plus-size-model-interview-body-confidence-weight-a8817916.html ---------------- JedNorth supports natural athletes! So why not support them? Use my code *SCOTT20* for 20% Off the Entire store! - www.JedNorth.com

BigDaddyCool4216 days ago

I’ve refused to buy anything gym shark because of Steve Cook. Because he’s a front runner in sports.

ewetoob blowes17 days ago

I really enjoy Obi at gym shark. He seems to have a good attitude and I like his workouts.

Blacked OutMonth ago

The plus size trend needs to stop ✋ it’s unhealthy just like being a steroid user .. natural athletes should be promoted so people get motivated to be healthy and good looking

Saransh SaxenaMonth ago

If you don't look good, you should feel like shit. That's what drives you forward! That's what inspires you to lift weight and eat clean till you achieve a good enough physique and you're proud of yourself! And the fact is, it doesn't take more than a couple of years(max.) to become proud of yourself. Honestly, Benny here doesn't inspire me. Guys like Steve Cook do that.

Justice WarriorMonth ago

There's 600k likes.. That's because if there was a dislike button it would have 10 million!!!

Justice WarriorMonth ago

From promoting fitness steroids to promoting obesity

Justice WarriorMonth ago

Model?? Disgusting

Johan KarimMonth ago

Even gymshark did not think of it @4:03. They clearly had other intentions.

Kid Sasuke OfficialMonth ago

Gym Shak

K.G.BMonth ago

I have never seen fat gymshark male athlete.

MostEpicCompilationsMonth ago

How can this dude have 2.5m subs but only 40-50k views on his videos.... hmmmm someone buying fake subs here !

woody waltonMonth ago

10:05 “fail! that’s not happening here.” hahaha dude i love you. You’re not about the emotional bull crap and facade the companies/media tries to pull. you are honest and logical and that’s golden. stay golden scott

Vrerelious FellShadowMonth ago

So she did everything except exercise, Okay then .I will do anything but try to work out and put in work, I'm confused.

shazad Khaliq2 months ago

The true natty still giving us the knowledge that can never be doubted salute 👏

CPLB2 months ago

2:05 my Doc's comment👌🤣

Dee Gold4 months ago

📠 !

esnips1231234 months ago

They just became the planet fitness of gym wear.

redwillissuperman4 months ago

What’s “Plus Sized”? 6’5 and 300lbs?

Tiffany Princess4 months ago

Shiiit I’ll take Ashley Graham’s body in a minute 😎

anstormtube4 months ago

Please do a video on "Fat Thor" belly

Venom Bunny Fitness4 months ago

On the point! 🔥 Such a truth revealing video…admirations! 💜

Jesse Porras4 months ago

What they're trying to say is you don't have too look a certain way to work out

Eliazar Shaw5 months ago

I truly doubt that she wholeheartedly embraces her body as is.

Priscilla Horne5 months ago

What does any of this matter? Y'all act like big people who is going to the gym can't wear their gear! I support anyone who is starting their fitness lifestyle 💪

BERC_3895 months ago

You can get fat in the stomach because of to much stress... It triggers Cortisol...if you have no stress you can lose weight around the belly

Titzkarabit5 months ago

Ok but 5:58, you can't say you had 3 eating disorders bulimia, anorexia and binge eating when bulimia = anorexia + binge. She had/has 1 eating disorder, bulimia.

JDBarraza5 months ago

"Don't be happy with who you are. Be happy with who you could be."

Andrew DiGiugno5 months ago

Algorithm

Matt was5 months ago

I like Alphalete. It is much better than Gymshark and have good fitness role models representing them

Martin Liongson5 months ago

At the end of the day, you’re going way in too deep on this whole Gymshark marketing thing. Marketing is what it is, and you’re smart enough to know that. I enjoy your content Scott, but you also need to admit that you’re doing these types of videos for views. I can’t decipher the difference between you doing these types of hate videos to make money and Gymshark’s marketing. Get back to educational stuff cause that’s what made you worth watching in the first place. Sorry man, not enjoying these unproductive pieces at all.

Alex Tintor5 months ago

I think you are right about your opinion on the body positive movement; i also agree it would be more relaitable to hire inspirational people. But at the end of the Day, they are still a bussiness Just like modeling, and it needs to sell not to apeal to your personal spiritual wellbeing or growth; its all about catching the eye and the wallet. If anything i would disagree on body positive models existing at all, i mean, im not extremely fit nor i consider myself handsome or anything, But If i wanted to see normal people i would take a stroll not watch an ad. I think modeling should have standards, thats not bad its Just rational. Plenty of beautiful people do not model for a living, so If you dont want to do what it takes Just dont do it, do something else

Dillon Williamson5 months ago

money talks $$$

Mikeyy905 months ago

Gymshaak

chrishaineswhalley5 months ago

Scott! Can you please make a video about deadlift techniques for people with long lower torsos vs. people with long upper torsos? Or does one technique work for all body types? P.S. ur awesome!

GeneticXFitness5 months ago

They are jumping on the Social Justice wave. It gets attention and it gets money. That’s good for any business. Corporations have no integrity. It’s about money money money 💰

Husniye Yildiz5 months ago

Why do you get those huge vains in your neck when you start talking?😁

Everardo S5 months ago

Comment

a51mj125 months ago

GymShrek

jay Roowe5 months ago

Wtf wrong wit ur neck

Enrique Pascual5 months ago

Pedro had it right 👍🏽

drmego5 months ago

but hey, that's just a theory, A GYM THEORY. thanks for watching.

Thomas Megabezemboy5 months ago

imagine thinking some huge clothing company cares about your feelings

Eric Manso5 months ago

People think Plus side model are fat But they work out a lot Then u have the really fat ones who think then plus side but really obese

shinydarknight015 months ago

Gymshark is probably changing because Ben Francis just sold 20% of the company. Big companies never think about people they only think about new ways to get money out of them

Johnny Sage5 months ago

Her being featured in gymshark is great.. but being a gymshark athelete.. nope.. but it's just my opinion..

Iceman ire5 months ago

Yeah I've stopped buying Gym Shark stuff because of their support of violent Marxist movements.

Tash veen5 months ago

Whenever I hear a fitness youtuber telling that he is super skinny and i see that photo of him being super skinny...In my head, I'm like so what am I a matchstick...🙄

Kevin R.5 months ago

Scott, cannot the same criticisms be made of Jed North? The ads they played during this very video - as well their Instagram page - solely contain dudes that are STACKED & JACKED and chicks that are PERFECT 10's w/ big, firm asses. I'm not defending Gymshark, but I'm honestly asking what difference you see b/w the two?

Nick E Fitness5 months ago

This is a great video, love your view on things.

Mez Meryz5 months ago

You smart smart man.

Tim Bren5 months ago

They used to train tellers to spot counterfeit money, by showing them the real thing till they were so familiar with it they could spot a counterfeit instantly. Continue to show us the truth, and we’ll spot the counterfeit. Most of these people I never heard of anyways until now.

Anonymous Man5 months ago

Gymshaaaaahk

Niall Crocken5 months ago

Third times the charm, Scott videos need to be out the masses! Everyone’s blinded by the gahbage

Niall Crocken5 months ago

And another to boost the algorithm

Niall Crocken5 months ago

Commenting to boost the algorithm

TheRealBandito5 months ago

that lady had a lipo for sure, those hips/butt look real and are similar size to 2019's before the alleged lipo

Žan Gjuveleg5 months ago

The plus size industry deceives people into think that they propagate body positivity thru plus size models but they show only those plus size models that have an hourglass figure.

TheRealBandito5 months ago

Well, why not market to overweight and obese? They also need clothes to workout why not sell to them? 🤷‍♂️

TheRealBandito5 months ago

The only plus size athlete that I know are powerlifters.

Pig Mingus5 months ago

My issue with body positivity is that there's often a strong false/disingenuous message encompassed in it. What's wrong with saying... "my body is far from perfect but that's okay, it doesn't bother me" ... or ... "I'll never look exactly like I want to, but that's cool I'm still content with my appearance" ...? The thing with saying 'all bodies are beautiful' is that nobody actually believes it, it's just a nice fluffy idea. So instead of just accepting our physical imperfections the way we accept the other imperfections in our lives, we just repeat that meaningless slogan and still feel shitty about ourselves deep down. Thus the only purpose such a sentiment ends up serving is either; 1) as an excuse to give up on working out/eating well when our motivation falters 2) a way for attractive people to deny the social privilege that comes with being attractive; "nah man, we're all beautiful, that girl bought me a beer because I ooze positive vibes" Overall the whole movement seems to me like something that had a lot of good, socially useful potential but got hijacked and abused pretty much as soon as it reared its head. There are better ways to address our self esteem issues that don't involve trying to delude ourselves.

New Bie5 months ago

whats going on nation????

Shayy Butter5 months ago

The psot really helps women like me who are more on the curvy side - see ourselves in gymshark outfits. Tbh I feel like I don’t look good enough to wear the gymshark outfits, BUT her post was very inspirational. I like how theyre really trying to get into the body positivity movement. I think shes beautiful and I loved the post, its very relatable

Vishal Singhania5 months ago

Hello Scott, hope you are safe and this pandemic thing is not causing much problem. I wanted to ask if wearing heavy clothes , wrist bands and shoes all the time and during the time of training kind of like Goku does will be helpful? I would like you to help me with all the information you can provide regarding above topic as it will help me because I am planning to do so, atleast the wrist band thing, not sure about the clothes thing because as per Google search a heavy fabric like Goku's clothes doesn't exist.

Moose924115 months ago

Damn dude, you went DEEP this time! And yes. That is, in fact, what she said.

Seth Johnson5 months ago

everything about this. Yes!!!!!!!

brandon parmentier5 months ago

The comment at 4:52 is so important. I have always felt the same way, that once you're in the gym, regardless of your appearance, it's understood by everyone else that you belong to something that's designed to make you a better person. For the most part, I believe most gym-goers feel the same way. I've never had the 'perfect' body, and I probably never will. I've come to accept that fact and I know that by going to the gym 5 times a week, I'm much further along than not going because I might be ashamed I can't bench or squat like everyone else.

JAKEBrakeModel945 months ago

It’s just corporate wokeness. Same thing that is taking over the world right now

Jolly Misanthrope5 months ago

Gymshark sounds like a nickname for the pervs that go to the gym to creep.

Spike Sparkle5 months ago

I don't think they're after the 'regular looking people who go to the gym' market, I think they're after the 'regular people regardless of if they go to the gym' market. Like Nike, Adidas, Champion used to be just for athletes or Carhartt, Dickies, Levi used to be just for blue collar workers, the real money is divorcing your brand from ANY niche and breaking into the broader, non-specific apparel market. Seems like Gym Shark thinks it's established the brand awareness, marketing strength, and manufacturing infrastructure to make the move.

Jonathan Yen5 months ago

Comment for the algorithm. This video was insightful and probably a good video to watch to be a more aware person. Thanks Scott.

Raymond M5 months ago

I first noticed gymshark by following Nikki whatshername. It appears to me that GS is similar to Harley Davidson, in that they market to non-riders who want to wear their clothing and buy other gear, like wallets, coffee mugs, etc.

C S5 months ago

I used that intimidation as a means to push forward. I have begged Gym Shark and other gym clothing sellers to make clothing for me. I need pants bc I wear knee pads. I don’t want crop tops, tee backs or drop armpit styles. I don’t have the typical look. I have two inches across my back from lifting. I need spandex. I can only find black, gray, or navy pants. Nothing cute, no prints, no light colored tops available.

Trias Mchenry5 months ago

Your mind is the right place and don't get me wrong, I know gymshark is just another money hungry company but what they're trying to do is use these models as way of saying you do not need to be a serious 24/7 hardcore athlete to wear these clothes. If you are being active in anyway shape or form, these are the clothes for you

Wayne D5 months ago

Gymshark's Teaching Men's Fashion by promoting the Dad Bod as more stylish than SARMs Arms

no-trick-pony_lockpicking5 months ago

Gymshark exists since 2012. For the last 8 years they haven't give a f.. about their models often even publically admitting they are on roids. There is only one thing Gymshark cares for. And that's revenue. They got a lot of shit in the last couple of weeks. So they did a quick image shift until the situation cools down. Or maybe they earn more money like that. And if not, they will be back at the roid--train. Just look at their IG in ~1 year. Pretty sure it will look like before.

Greg R5 months ago

body positivity = lack of accountability. if 'you' are all about 'loving your body' then take care of it - add muscle which is useful (helps you do stuff) and get rid of fat which is useless (dead weight, just keeps you a bit warmer in winter, go buy a $20 sweater). if people honestly loved their body, they wouldn't allow it to carry avoidable fat. key word being avoidable. McD? latte? calories that turn into fat if you watch GoT and other garbage on netflix all month long. if people don't love their own body enough to take care of it, why are they expecting me to love their body???

Tript D'man5 months ago

Turned the captions on and it said gym shock

Rob Baldwin5 months ago

I guess the real question is why does all the Gym Shark clothing range look like shit? I assume they want people to exchange money for them, yes? That's the deal? Nil Pois.

notyourbae 195 months ago

So do I get this right ? Gymshark sponsors fat girls now but when I applied having a NATURAL SHREDDED BODY they didnt accept me? Lol I'm done with gymshark for good

Biffy5 months ago

If they want to be relatable to “real people” or overweight people, they really should offer more sizes in their clothing...

Vanilla Spice5 months ago

Cause gymshark seems to just want money and will post any body type person just to get people to buy there subscription

Bayo1065 months ago

very good video, Scott. This is very important. I'm tired of companies pimping young girls and women's insecurity. It's a really bad thing

James Robert5 months ago

I certainly agree, i think the message is you can still wear gym shark clothing, even if you’ve never stepped foot in a gym. BUT, on the other hand the gymshark clothes are designed to fit the athletic physique, therefore i would certainly use lean muscular people to model my clothing. I personally am more likely to buy a pair of running shoes if they are worn by usain bolt, rather than worn by peirs morgan for example.

matthew gonano drums5 months ago

Mahhkkettin campayn

Delta Fx Training5 months ago

Great video Scott. I've seen a lot of people cover this topic but you have done it differently and gone over a lot more things than anyone else did. Very informative.

Harry Banner5 months ago

No shit it’s all for 💵 💵💵💵

kratos killsyou69er5 months ago

lmao gregs comment

Graham37485 months ago

This is why I love your videos. Honest and sincere views coupled with integrity. Love your channel dude.

InTheNameOfZah5 months ago

Never liked gymshark. So glad I never bought from them.

John Doe5 months ago

In the end it's all about el peso. Chasing current sjw agenda brings money.

Steve Bowley5 months ago

love the non BS straight talking Scott! keep em coming!

Michael Polera5 months ago

"Gymshark just trying to make more money HARDER THAN LAST TIME!" - Coach Doucette

Nasrullah Khan5 months ago

Very well said about the gym starters 👏

kakul kukal5 months ago

Coach greg is the only athlete the gym shark need

skippy down under5 months ago

they are just targeting the current buying market. and trends .

Mick M Meij5 months ago

Gymshark is following the money

{Tonii}5 months ago

When I started training I wanted to become a Gymshark athlete. Now I am not really sure about that. Clothes are really good, not a bad word about that but they just promote fcking fake nattyes and that is the worst thing for me when it comes to bodybuilding.

Darwin O5 months ago

peer pressure and people judgement can be nightmare to walk in to the gym, people will stare and judge you everything u do at gym...

bthornton965 months ago

The issue with the first post was and still is the fact that gym shark built their brand on the physiques of fake nattys. But now they want people to love their body and be okay with the way they look. As if the last 5 years of marketing just didnt happen. This second post is just insulting imo and is a clearly pandering for more money.